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Johnny Rockets is an international restaurant chain that offers the food, fun and friendliness of classic, timeless, feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including our juicy burgers, crispy American Fries, classic sandwiches and rich, delicious hand-dipped shakes and malts. It’s the place to go for friendly service, flavorful food, uplifting music and relaxed, casual fun.

With annual sales in excess of $300 million, Johnny Rockets is a time-tested brand with an extraordinarily high awareness level, a loyal customer base and a broad demographic appeal. Johnny Rockets offers a flexible footprint and prototypes designed to provide guests with the classic Johnny Rockets dining experience, quality food and outstanding service to consumers in traditional and non-traditional venues, such as airports, arenas, amusement parks, drive thrus and more. Johnny Rockets offers four prototypes, Traditional, Express, Drive-Thru and Kiosk, giving franchise partners the flexibility to pick the venue and prototype that best suits their needs.

The all-American theme is one that has proven to be universal and that leaps across all geographic and cultural boundaries. It easily translates into any language and relates to the best concepts of America, around the globe. Johnny Rockets has an established global presence with restaurants around the world, from Peru to China, and Colombia to Nigeria.For subfranchise enquiries, please reach out to us on franchise@johnnyrocketsuae.com

Mission

To establish Johnny Rockets as the leading global restaurant chain providing a classic all-American experience.

THE ORIGINAL

HAMBURGER

COMMITMENT TO SERVING THE BEST

Johnny Rockets is an international restaurant franchise that offers high quality, innovative menu items including fresh, never frozen 100% beef cooked-to-order hamburgers, Veggie Boca® burger, chicken sandwiches, crispy fries and rich, delicious hand-spun shakes and malts. Johnny Rockets is committed to moving forward with plans to purchase only cage-free shelled eggs by 2026. This transition period, which reflects the industry standard, will best allow us to promote sustainable business practices. This dynamic lifestyle brand offers friendly service and upbeat music contributing to the chain’s signature atmosphere of relaxed, casual fun. Founded in 1986, Johnny Rockets operates more than 380 franchise and corporate locations in 32 countries around the world.

Size
Johnny Rockets operates more than 380 franchise and corporate locations in 32 countries around the world.
Each year, Johnny Rockets serves 17 million Hamburgers, 11.3 million soda pops, 8.3 million
2.1 million orders of Onion Rings and 815,000 gallons of ice cream.

Employees
Over 7,500 dynamic people are employed by Johnny Rockets around the globe. Approximately 750 of those are
corporate employees, of which 50 work at the worldwide headquarters, in California.
Each Johnny Rockets employs 20-40 part-time and full-time individuals.

GUIDING PRINCIPLES

1 Provide a great work environment and treat each other with respect and dignity
2 Serve great all-American food in a timeless and fun environment
3 Apply the highest standards of excellence to the purchasing, preparation, and delivery of our products
4 Enthusiastically serve our Guests and meet or exceed their expectations at all times

FOUNDED

Ronn Teitelbaum, an award-winning men’s fashion retailer, launched the first Johnny Rockets on June 6, 1986, on Melrose Avenue, in Los Angeles, California. He founded the concept on the belief that everyone deserves a place where they can escape from today’s complicated world and experience the uncomplicated goodness of classic Americana. The name originated by combining the timeless Johnny Appleseed story with the classic Oldsmobile Rocket 88. Together, they embody the concept of classic Americana and the promise of the future.

POSITIONING

Not confined to any decade or era, Johnny Rockets combines the best elements from a century of American dining history to create an experience and menu that are relevant today…and will be, for decades to come.

VENUES

In addition to malls, strip centers, and street fronts, Johnny Rockets restaurants can also be found in airports, aquariums, casinos, amusement parks, military bases, cruise ships, sports arenas and seaports. Notable locations include highly visible and popular destinations, including Ocean Drive, in Miami’s South Beach; 3rd Street Promenade, in Santa Monica; South Street Seaport, in New York; Universal CityWalk, in Los Angeles, The Dubai Mall and Mall of the Emirates, both in Dubai.

REGIONAL OFFICE

Suite 1007-1008 Al Musalla Tower,
Khalid Bin Al Waleed Street, Bur Dubai, P.O. Box 506838, Dubai, UAE

FRANCHISING FREQUENTLY ASKED QUESTIONS

How much is the Franchise fee?

The Franchise fee is $45,000 per Johnny Rockets restaurant location for a Traditional prototype. The franchise fee is $25,000 per Johnny Rockets Express, Drive Thru & Kiosk formats. The Franchise fee is for the initial license to use the Johnny Rockets name and trademark, training, site assistance, and other pre-opening services to assist in starting your Johnny Rockets Franchise.

Can I acquire the right to develop an entire area?

We are seeking groups or individuals with the capacity to develop multiple sites within specific territories. Our Area Development Agreement allows for the development of a minimum of three restaurants.

What are the term limits of the Franchise agreement?

The initial term of the Johnny Rockets Franchise agreement is ten years. The Franchise agreement is renewable for two successive terms of five years each for those Franchisees that meet our renewal criteria.

What is the charge for royalties?

Individual Franchisees pay a royalty fee equal to 8% derived from their Johnny Rockets Franchise exclusive of sales tax, use tax or service taxes. This royalty fee is collected monthly. This charge covers the continued use of the Johnny Rockets name and trademark and access to our operation methods, ongoing support, and other benefits that come with being part of the Johnny Rockets team.

What about Marketing?

Building recognition of the Johnny Rockets name and reputation is an essential ongoing objective designed to benefit everyone involved in the Johnny Rockets system. Johnny Rockets is responsible for brand marketing & the sub franchisee is tasked with local store marketing efforts.

Do I receive training from Johnny Rockets?

Yes. Two representatives of the sub franchisee must attend the full training program for four continuous weeks at a Johnny Rockets certified training restaurant. Training restaurants are located throughout the country to help control the quality of training and to keep down travel expenses incurred by the sub franchisee. This program is designed to provide you with an understanding of the administrative and technical aspects of running your Johnny Rockets Franchise. Costs of the training program are included in your Franchise fee; however, all travel and lodging costs will be at the sub franchisee’s expense.

Do I receive assistance in opening my business?

Yes. Johnny Rockets will assist in the grand opening of your restaurant, which is designed to build your customer base quickly. In addition to your full training program, Johnny Rockets will send trained representatives to work with you at your restaurant for a period of seven days.

What form of continuing guidance will I receive?

As a Johnny Rockets sub franchisee, you will receive periodic scheduled visits from a trained Johnny Rockets representative to provide experienced guidance and answer any questions you may have. You will also receive the Johnny Rockets confidential operations manuals, which cover policies and procedures involved in running your Johnny Rockets Franchise. An outline of these programs is available upon request.

What is the average size of a Johnny Rockets restaurant?

A typical Johnny Rockets Traditional restaurant ranges from 1,000 to 1,500 square feet. However, a typical Johnny Rockets Express restaurant can range from 450 to 550 sq. feet.

Due to our unique concept, Johnny Rockets is able to operate in many types of facilities including specialty retail and entertainment centers; specialty retail foodservice locations; mall (food courts); universities; high-traffic, tourist markets; and airports.

What are the minimum requirements for a multi-unit Franchise developer?

It is preferred, but not mandatory that you and/or your business partner(s) have at least two years restaurant owner/operator experience.
You and/or a business partner(s) must have a net worth of USD 500,000 per unit, and available liquid capital of USD 200,000 per unit or more in order to qualify for development of up to five units.
Development of six units or more will be considered on a case by case basis, pending your net worth and available liquid capital.

What is the next step?

If you meet our minimum requirements, please complete our request a Franchise Application to begin the process. If you have any further questions regarding our Franchise program

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